FIRST-HAND EXPERIENCE
BUILT FROM SELLING PRODUCTS.
BUILT FROM SELLING PRODUCTS.
PRODUCT IN FRAME was created from first-hand e-commerce experience and a simple realization: product imagery can materially change both how a product is perceived and how it performs.
PRODUCT IN FRAME was created from first-hand e-commerce experience and a simple realization: product imagery can materially change both how a product is perceived and how it performs.
WHY IT EXISTS
THE PRODUCT HAS TO WORK.
THE PRODUCT HAS TO WORK.
The studio was not created from a purely artistic perspective. It came from actually selling products, testing imagery and seeing first-hand how the presentation of a product can affect commercial performance.
The studio was not created from a purely artistic perspective. It came from actually selling products, testing imagery and seeing first-hand how the presentation of a product can affect commercial performance.
That experience shapes every brief: what needs to be immediately clear, what makes someone pause, and what kind of image set can carry a product across its product page, launch and campaign work.
That experience shapes every brief: what needs to be immediately clear, what makes someone pause, and what kind of image set can carry a product across its product page, launch and campaign work.
PROOF IN PRACTICE
MEASURED, NOT ASSUMED.
MEASURED, NOT ASSUMED.
Our own product imagery has already achieved measurable lifts in real A/B tests. The work is judged by how a product looks, but also by what a stronger presentation can help it do.
Our product imagery has already achieved measurable lifts in real A/B tests. The work is judged by how a product looks, but also by what a stronger presentation can help it do.
AVERAGE CONVERSION LIFT
AVERAGE SALES LIFT
A/B-TESTED
PRODUCT IMAGERY
AVERAGE CONVERSION LIFT
AVERAGE SALES LIFT
A/B-TESTED
PRODUCT IMAGERY
THE STUDIO PERSPECTIVE
VISUAL CRAFT. PERFORMANCE THINKING.
VISUAL CRAFT. PERFORMANCE THINKING.
01 / VISUAL DIRECTION
01 / VISUAL DIRECTION
We focus on form, material, context, composition and the visual consistency that turns separate images into a considered product story.
We focus on form, material, context, composition and the visual consistency that turns separate images into a considered product story.
02 / COMMERCIAL PERFORMANCE
02 / COMMERCIAL PERFORMANCE
We consider where the imagery will be used and what it must communicate — from product-page clarity to stronger campaign presence.
We consider where the imagery will be used and what it must communicate — from product-page clarity to stronger campaign presence.
START A PROJECT
MAKE YOUR PRODUCT COUNT.
MAKE YOUR PRODUCT COUNT.
Bring the product, the question and the place it needs to perform. We’ll build the direction from there.
Bring the product, the question and the place it needs to perform. We’ll build the direction from there.
Start a project ↗